Frase
AI content optimization built for Google & AI-search rankings.
Frase is an AI content platform — a 'content operating system for AI search' — that researches, writes and optimizes content, then tracks how it gets cited across AI engines. Plans start at $39/month (billed yearly) for one site and 10 articles, scaling to team and agency tiers that add Perplexity, Claude and Gemini visibility.
Last verified: 2026-10-05
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Pros
- ✓ Research, write, optimize AND track AI-search visibility in one tool
- ✓ Scores content for SEO and GEO across ChatGPT, Google AI and Perplexity
- ✓ Content Guard monitors published pages; publishes to WordPress/Webflow/Wix
Cons
- ✕ Per-tier article/audit quotas can constrain heavy publishers
- ✕ Claude & Gemini visibility only on the top (Scale) tier
- ✕ Some legacy/lifetime-deal customers report being moved to a more limited tier after the Jan 2026 platform rebuild
Pricing
| Plan | Monthly (USD) | Notes |
|---|---|---|
| Starter | $39 | $49/mo monthly; 1 site, 10 articles + 50 audits, ChatGPT & Google AI visibility |
| Professional | $103 | $129/mo monthly; 5 sites, 40 articles; adds Perplexity |
| Scale | $239 | $299/mo monthly; 10 domains, 100 articles; adds Claude & Gemini |
| Enterprise | Custom | custom; white-label, SSO |
Our take: Rare among content tools, Frase also tracks AI-search visibility, scaling by tier from 2 AI platforms on Starter to 3 on Professional (adding Perplexity) and 5 on Scale (adding Claude & Gemini); its Content Guard monitors published pages for ranking/citation drops. Re-confirmed again this cycle across multiple independent sources, no price changes. Overage pricing beyond plan quotas: Professional $5/extra article, $0.50/audit, $0.25/AI prompt; Scale $4/$0.40/$0.20 respectively. Affiliate (30% recurring 12 months, 60-day cookie, $100 min payout via FirstPromoter) reconfirmed unchanged; one source mentions top affiliates can reach up to 40% via tier upgrades. The current tier structure and multi-engine AI-search tracking stem from a January 2026 platform rebuild; sharper detail this cycle on the legacy/lifetime-deal complaints — some report being downgraded from 3 users to 1 and from unlimited AI words to a 4,000-word cap during migration — noted as buyer-context, not a pricing change.
Ready to try Frase?
Plans start around $39/mo. Confirm the latest pricing on their site.
Frequently asked questions
How much does Frase cost?
Frase starts at about $39/mo. Confirm current pricing on their site.
Who is Frase best for?
Content teams that want to write, optimize and track AI-search visibility in one platform.
Is Frase good for GEO / AI-search visibility?
Frase is an AI content platform — a 'content operating system for AI search' — that researches, writes and optimizes content, then tracks how it gets cited across AI engines. Plans start at $39/month (billed yearly) for one site and 10 articles, scaling to team and agency tiers that add Perplexity, Claude and Gemini visibility.